Main Purpose of Job

The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.

Key Performance Areas

• Doctor Marketing Strategy
  
  
  
  • Execute Rx marketing plans aligned with brand objectives.
  
  
  • Build strong clinical positioning with clear evidence-based claims.
  
  
  • Partner with Medical Affairs on compliance and scientific accuracy.
  
  
  
  


• HCP Engagement
  
  
  
  • Lead detailing strategy and produce high-quality in-field materials (detail aids, le...