Position Overview
หน้าที่ความรับผิดชอบ
Identify growth opportunity for responsible brand franchise base on target consumers trend and insights Take brand ownership and provide brand goals and strategies Provide project management leadership on cross-functional project teams that will bring new innovations to market Manage overall brand performance and ensuring healthy brand bottom line deliverable Craft annual brand plans to direct the growth Lead creative development to get targeted consumer to “take action” Plan and implement brand plans including the development of launch plans and brand communication touch points Coach team member and ensure smooth operation among cross functions Monitor market trends, research consumer markets and competitors’ activities to identify key issues and opportunity Brainstorm new and innovative growth strategies Lead in channel strategies and ensure smooth o...