About The Role:

You will own the brand experience end-to-end — from partnerships to long term Ips, from
community programs to cultural moments.

This role is equal parts strategic thinker + hands-on builder.
You will be responsible for making Foodstories feel alive, social, magnetic and culturally relevant
every single week.

Key Responsibilities
IP Creation & Experience Design
• Conceptualise and own recurring IPs (food festivals, weekend formats, themed drops, culture-led
retail moments)
• Create signature Foodstories experiences similar to how Soho House curates social calendars
• Build scalable event formats that can travel across cities
• Turn seasonal moments into branded properties

Partnerships & Collaborations
• Build strategic collaborations with chefs, brands, wellness communities, creators and lifestyle
platforms
• Identify cultural partners that elevate brand perception
• Co-create experiences, drops a...