Deliver Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity in order to ensure effective utilization of A&P.
Create and deliver brand ideas through a approach through the line ATL, on ground properties, build trials, PR and Influencer Programs to deliver brand awareness
Research and consumer led approach to deliver clear priorities and objectives.
Lead effective development and implementation of Brand Strategy, Brand extension, priorities, annual marketing plans to build brand positioning and gain market share.
Design and execute strong off trade and on trade tool kits along with innovative strategies to result in Omni channel campaigns in collaboration with Sales teams/GBTs to deliver locally aligned brand executions Lead and own Banquet/large consumption occasions/Gifti...