Position Overview
Job Description
Brand Strategy Implementation:
Support the Brand Director in executing MLJ's unique brand value propositions for the Japanese business and key stakeholders in line with Manulife's global brand strategy and associated guidelines and frameworks.Implement visual identity embodying MLJ’s brand value propositions by working together with internal creative teams and external vendors.Determine appropriate KPIs for MLJ’s brand penetration, monitor and analyze progress with those KPIs, and manage the feedback loop with the deployment plan.Identify actions for MLJ’s brand deployment, including internal branding activities, marketing activities, and stakeholder touchpoint improvement activities.Ensure MLJ’s longevity brand platform is appropriately reflected in strategy execution—where relevant to building brand meaning, differentiation, awareness, and consideration in the Japan market.Brand Campa...