Position Overview
Roles and Responsibilities
Responsibilities
Lead end-to-end Go to Market for respective brands’ new launches; 4Ps (Lead: Promotion, Monitor / oversee / influence; Pricing, Place and Product Lead formulation and execution of brand strategy at India, Zonal and state levels in collaboration with Field teams based on brand’s sales performance and KPIs Support Micro-Marketing and experiential marketing to enhance brand engagement / imagery Track and deliver Digital KPIs targets for the respective brands Ensure media plans to deliver maximum ROI within allocated budget for the Quarter and the Year