Brand Strategy & Positioning: Developing comprehensive brand strategies, defining market positioning, and ensuring absolute brand and visual consistency across all outlets. Campaign & Marketing Management: Designing and managing integrated marketing campaigns across digital, social media, local events, and traditional advertising. Planning seasonal and regional promotions. Daily Operations & Performance Monitoring: Reviewing daily sales data, tracking social media performance, adjusting lagging digital ad campaigns, and scanning competitor activities. Weekly & Monthly Data Analysis: Analyzing weekly/monthly sales figures, transaction data, customer satisfaction scores, and marketing ROI. Preparing insights and monthly brand strategy updates for the Managing Director. Cross-Functional Collaboration: Collaborating with product development to innovate menu offerings, working with operations/finance, and engaging branch managers for unit-level execution. Budget & Vendor Management: Prepari...