Overview

We are seeking an experienced Brand Manager with strong Web3 industry knowledge, localized growth expertise, and compliance-driven brand strategy capabilities to lead brand building and user growth initiatives for our compliant digital asset exchange business in Indonesia. This role will focus on localized brand positioning, multi-channel user acquisition, trust-building initiatives, and data-driven growth strategies. The ideal candidate will balance aggressive market expansion with strict adherence to local regulatory requirements, driving sustainable growth in market share, trading users, and brand credibility.

Key Responsibilities

• Develop and execute localized brand positioning and communication strategies aligned with Indonesian regulatory requirements for digital asset businesses, ensuring all campaigns and growth initiatives comply with applicable marketing, AML, and consumer protection standards
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