Position Overview
To lead and elevate our brand positioning, ensuring we remain a top choice in the hospitality industry. This role requires a strategic thinker with strong leadership skills, a deep understanding of brand management, consumer insights, and digital marketing, and the ability to drive brand engagement and growth.
- Build brand marketing strategy and programs to support business objectives across different channels and segments in order to support the overall company strategic plan.
- Develop business cases for marketing programs at the proposal stage and recommendations on marketing tactics.
- Develop and gain approval of annual brand budgets and marketing plans.
- Develop concept/ideas for impactful and relevant 360 campaigns, including online and/or offline campaigns or activation.
- Identify brand and campaign KPI align with the brand strategy and lead the team to achieve that.
- Lea...