Key accountabilities and performance indicators include: 

• Develop and execute annual brand plans and marketing strategies for assigned OTC products.
• Lead the planning and implementation of consumer-focused campaigns across digital and traditional channels (ATL, BTL, and TTL).
• Leading Brand/Business development in Medical Channel in collaboration with Internal and external parties
• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities and strategic actions.
• Collaborate with cross-functional teams including Sales, Regulatory Affairs, Medical, R&D, and Supply Chain to ensure seamless execution of brand initiatives.
• Oversee new product launches, packaging updates, and promotional material development in compliance with regulatory guidelines.
• Monitor and manage brand performance metrics, including market share, sales, profitability, and brand health indicators.
• Opti...