Position Overview
(£45,000 +10% Bonus)
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK.
Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals.
This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:
Create and refine the key messages that matter most to our customers
Build strategies to grow awareness of our homes and services
Use demographic insight to tailor brand activity to our audiences
Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
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