Position Overview
Brand Strategy Development - Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
- Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
- Conduct thorough market analysis to understand consumer needs trends and competitor strategies.
Campaign Management - Plan and implement consumer campaigns that effectively communicate the brand's value proposition to target audiences.
- Collaborate with the team to design advertising and promotional campaigns.
- Monitor campaign performance and adjust strategies to meet KPIs and sales targets.
Product Portfolio Management - Manage the end‑to‑end lifecycle of baby care products from development and launch to ongoing marketing support.
- Collaborate with sales and supply chain teams to ensure products meet market demands and p...