You’ll be our: Brand Manager

You’ll be based at: Bangalore (IBC Knowledge Park)

You’ll be aligned with: Brand Lead

You’ll be joining our: Brand Marketing Team

What you’ll do at Ather:

• Brand strategy & positioning
• Define and maintain the unique value proposition for the product line, ensuring alignment with the Mother Brand identity while staying relevant to market trends.
• Conceptualize and execute thematic brand campaigns to strengthen brand positioning, salience & aspiration
• Oversee the creation of brand assets (films, key visuals, social content, point-of-sale-materials) & on ground execution of campaigns.
• Ensure a seamless brand experience from website to the experience centres.
• Manage brand alliances & associations
• Go-to-Market (GTM) planning
• Lead the launch of new models end-to-end, including pricing strategy and integrated marketi...