Main Purpose of Job


Secure brand positioning, delight target consumers monitor market evolution, develop studies, analyse Market share to generate strong brand building results.



Key Outputs:



•List the main results which the job must deliver to achieve its purpose.
• Write brand plans and ensure completion of activities to achieve business objectives.
• Position brand and reinforce brand equity, plan, and execute ATL campaigns & BTL activations.
• Know the consumer deeply (Target the right consumers/ shoppers and understand their insights & Perceptions)
• Implement Brand Portfolio Strategy & Monitor Price Strategy for each brand and format (Promotion events…)
• Position a strong I&R Plan to match consumer needs.
• Manage the implementation of brand plans. Understand business impact & manage PFME investments.
• Manage relation with advertising agencies.
• Ensure full compliancy with Nestle Policy & bes...