Responsibilities
Define core brand values and positioning strategies Develop and maintain Brand Visual Identity (VI) guidelines and Tone of Voice to ensure a highly consistent and professional brand image across all borders and channels Build and continuously iterate the brand's content asset library Lead the creation of standardized Pitch Decks, One-pagers, website copy and Customer Success Stories (Case Studies), significantly enhancing the professional look and feel of our client-facing materials Spearhead the planning and writing of high-value brand content—including quarterly industry whitepapers, executive insight articles, media interview drafts and key talking points for executive speeches Support content distribution and publication across overseas media and channels Continuously track trends in the APAC pan-financial and securities sectors Develop and maintain structured 'Competitive Battlecards' to provide strategic ammunition for marketing campaigns and front-line sales ...