Join Magnet as a Brand Manager and enhance brand performance for a growing Confectionery organization in Mississauga. Your role will focus on strategic brand initiatives and consumer insights.
In this critical position, you will oversee the growth and profitability of assigned brands, maintaining accountability for their performance and health. Your in-depth understanding of market trends and competitive dynamics will guide innovative strategies that yield both short-term results and foster long-term brand equity. Collaborating cross-functionally, you will ensure alignment in brand initiatives.
Key Responsibilities:
• Execute annual brand plans to enhance profitability
• Analyze consumer insights for brand positioning
• Develop and implement brand strategies and marketing plans
• Support digital and social media campaigns
• Manage innovation and new product development
Requirements:
• Minimum 5 years in CPG brand management
• Strong strategic and analytica...