Implement and execute a consistent regional strategy, with a true omni-channel approach
Build the annual budget and actively support the preparation of the 5Y strategic plan
Define a clear business roadmap in close partnership with each local GM
In charge of the LM SEA P&L: meet Budget objectives (Net Sales and Operating Profit), set targets and manage local and regional P&L; liaise with REG/HQ (Sales, Marketing, Merchandising, Finance and Operations) in order to deliver the required results
Conduct negotiations with Distributors and Retailers to achieve Budget targets
Reinforce, directly manage, and further develop the distributors network
Develop and negotiate a sales & stock plan by market and by customer in line with Brand's guidelines and strategy
Ensure that all POS follow and represent brand's strategy and positioning, including visual merchandising and trade marketing materials as well as training