Position Overview
Reporting to the Brand Manager, the Brand Executive’s key responsibility is to assist in developing plans and executing projects and initiatives that support the broader short and long term marketing strategy for the glassware brand.
Job Responsibilities:
- Responsible for brand building and ensuring consistent brand communication throughout all channels.
- Identify, develop new business / branding opportunities and generate revenues via new and existing customer accounts.
- Establish good relationship with buyers (departmental stores / wine shops), and negotiate for prominent golden retail zone/area for promotion displays within existing outlets.
- Formulate and propose new ideas, marketing strategies and promotions to expand market share.
- Keep up to date on information pertaining to competitors, trends and activities, and utilize information for business improvement.
- Plan and execute trade /marketing activities e...