The Role

Are you looking to excel your career within an inclusive, innovative global FMCG business supported by 25,000 employees?

A strong sense of ownership, creativity, and brand instinct sits at the heart of the Brand Executive role at Imperial Brands. This is a unique opportunity to support the growth and day-to-day management of Zone and Rizla across the UK&I market—working closely with the Category Manager OND & OTP to bring strategy to life through best-in-class execution across digital, social, partnerships, activations, and in-store experiences.

You’ll play a central role in ensuring our brands show up consistently and impactfully across all touchpoints—translating brand strategy into compelling campaigns, supporting standout retail execution, and helping to shape how our brands connect with consumers in a fast‑evolving landscape.

Working alongside brand, trade marketing, category, insights, and agency partners, you’ll gain end‑to‑end ex...