POSITION OVERVIEW:

MKTG Brand Ambassadors (BA) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BA embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

BAs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Ambassadors. In addition to participating in promotional events when selected, BAs are expected to complete regular online ...