Our client owns a fast-scaling beauty brand. The channels are set: Shopee, TikTok Shop, Meta. The team is built: 14 people across strategy, content, creative, product, and influencer. The missing piece is the person who turns that machine into market share.

This role used to be called Group Brand Manager. It's now Brand Director – Digital because the job outgrew the title. You own the brand's voice, face, and P&L contribution online. Offline exists, but it doesn't drive the calendar.

What You'll Actually Do

Run the in-house studio like a newsroom.

Content doesn't get approved. It gets shipped, measured, and iterated daily. You decide what gets made and what gets killed. Production is internal. If you've only ever briefed agencies, this isn't your seat.

Make brand and performance speak the same language.

Media buying and data sit in a central Growth team. You don't manage them. You...