Support the positioning direction, working across internal teams and external vendors to ensure all activations align with the brand.
Research and analyse consumer behaviour, market trends, and competitor activity to inform brand and campaign decisions.
Provide strategic input into the positioning and amplification across platforms, ensuring consistent application across communications, campaigns, and activations.
Serve as project lead for flagship brand initiatives and high-profile College activities, overseeing end-to-end delivery including vendor coordination, logistics planning, stakeholder engagement, and execution management.
Coordinate cross-functional stakeholders (faculty, students, alumni, partners) to support integrated brand campaigns and multi-channel activations.
Assist in the design conceptualisation, development, implementation, and production of programme collateral and other activations in col...