Job Title: Senior Manager – Brand & StrategyLocation: BangaloreExperience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.Educational: Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College)
About the role: As the Senior Manager – Brand & Strategy, you will be responsible for shaping and driving the overall strategic direction of the brand. You will oversee brand positioning, market share growth, consumer insights and integrated marketing campaigns to enhance brand health and visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.Key Responsibilities:1. New Product Development:Conceptualize and develop innovative product ideas based on market trends and consumer needs.Coordinate with design and engineering teams for product r...