Key Accountabilities

Brand Visual Identity Ownership

• Own the brand s visual language across packaging, ATL/BTL, digital, and in-store assets.
• Ensure consistency of design elements across all consumer touchpoints.
• Act as the design authority during portfolio transformation and repositioning.

Packaging Design & Artwork Governance

• Lead packaging design for existing products, NPDs, relaunches, and line extensions.
• Own end-to-end packaging artwork management from concept to print-ready files.
• Ensure accurate translation of design intent into physical packs.

Marketing & Communication Assets (Design Lens)

• Partner with Brand Marketing to translate approved strategies into creative outputs.
• Review and approve all ATL, BTL, and digital creatives for design quality and brand fit.
• Ensu...