To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
The above activities will include ATL (above the line) activities and BTL (below the line) activities.
To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
To work on pitch documents along-with the respective brand managers.
Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.