Position Overview
The Short Version You'll work with an exceptional founder building a consumer venture from zero-to-one. Not refreshes. Not seasonal campaigns. A real company that needs to move from idea to cultural relevance, product-market fit, and shelf presence – fast. What Liminal Is A Founders' Studio. We co-build with repeat founders, many of them unicorn founders, providing build expertise, capital, and unfair access from founding to Series B. We call ourselves a Founders' Studio because 'venture studio' undersells what we do and oversells what most of them deliver. What This Role Actually Is This role sits within a new consumer health and wellness venture being built alongside experienced operators and founders. This is part strategist, part anthropologist, part cultural obsessive, and 100% executor. You should care deeply about why people buy what they buy, what makes certain products feel inevitable, and how taste, behavior, psychology, packaging, wellness, internet culture, and identity all...