Key Responsibilities:

Brand Strategy & Positioning

• Support the development and evolution of long-term brand positioning, architecture, and strategic growth direction across the portfolio
• Help define and ensure alignment of visual identity, brand narratives, messaging tones, and communication materials across product categories, channels, and touchpoints
• Support a stronger consumer-centric approach across branding, innovation, communications, and business decision-making

Marketing Communications & Consumer Engagement

• Develop and coordinate marketing initiatives to improve brand awareness, product visibility and consumer engagement
• Support the planning and direction of campaigns, launches, and brand initiatives with clear communication objectives and measurable outcomes
• Work with internal and external creative partners on content development, campaigns and POSM material...