I. KEY RESPONSIBILITIES

Reporting to: Chief Marketing Officer (CMO)

1. Product Marketing & Go-To-Market Strategy

• Develop, own, and champion product positioning, value propositions, and the core product narrative of Finan.
• Design and execute comprehensive GTM strategies and launch plans for new products and features across all stages of the product lifecycle.
• Translate complex product features into clear, benefit-driven messaging that communicates strong business value for each customer segment.
• Act as the primary bridge between the market and the Product team by continuously gathering market insights, competitive intelligence, and user feedback to inform the product roadmap.

2. Development & Management of GTM Channels

• Own and scale core GTM channels with a focus on high-impact partnerships, including:
  • Fin...