【Brand Education & Mentoring】 •Inspire and educate in-market sales team on the brand to generate interest, motivation and a strong understanding of qualities/characteristic/heritage. •Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity, reinforce consumer loyalty and drive trial. •Identify and conduct tastings/education for target groups of consumers / opinion leaders to further drive brand awareness, trial & conversion.

【Trade Activation】 Working with the local sales and marketing teams, identify and target liquor stores, hotel bars and restaurants for further development. • Build relationships with the outlet (off trade & on trade) including customer and trade promotions, bar staff education and brand visibility. • Convert target consumers and influencers through tasting and brand education. • Maintain on-going relationship with key flagship outlets & hot...