Job Purpose

The Brand Ambassador’s purpose is to shape future luxury drinking trends by building strong relationships and brand advocacy among key stakeholders, while driving brand equity, word‑of‑mouth influence, and sales growth across the PRSA portfolio.

Key Duties and Responsibilities Trade: Drive Brand education across all channels (On/Off/E-comm/Redistributor). Supports and drives distribution, ROI & value share of new & existing brands through training, dinners, innovative consumer events, consultation on persuasion programs and menus. Focus on building category knowledge and positioning our brands as the ultimate brand of choice within the category. Lead & own the design and implementation of the global SIP Programme across South Africa. Develop links with all key trade influencers (mixologists, bartenders, bar owners, F&B managers, sommeliers, etc.) to leverage support and generate positive share of voice. Lead and manage events with key on‑trade outlets and third‑par...