Develops and executes a branch business plan to maximize business growth and wallet share and achieve customer retention and acquisition objectives.
Contributes to the achievement of business objectives by conducting sales calls, establishing a personal referral network, and other business development activities.
Probes to understand customer personal banking and credit card needs and integrates marketing promotions and programs into customer conversations to provide strategic advice in the best interests of the customer.
Conducts cold calls to prospective customers to develop current customer relationships.
Develops and maintains a network in the community to enhance the Bank’s visibility and builds a strong referral source for new potential business.
Supports the Bank’s community involvement and participates in community activities.