Cowboy is a Belgian startup that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable, and efficient manner.

Founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018, and the Red-Dot “Best of the Best” award for the Cowboy 2.

With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort, and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design, and meticulous customer service.

In April 2019, Cowboy launched its third model, th...