About Yes

Yes is an AI-native betting and gaming operator launching in Denmark in 2026 and across Europe from there. We are building for a wide, social-first audience that arrives from TikTok and short-form video rather than from TV and legacy media. The markets we are entering restrict the bonuses the industry has leaned on for two decades, so we compete on the product itself: a sportsbook with genuine depth, paired with popular and trending markets, mechanics and features that open betting to people who do not yet bet on sport.

About the role

You will own betting end to end and report directly to the Co-CEO. You will take a competitive sportsbook live in Denmark, then build the offering and betting market catalogue to fit our brand and customer audience. There is no layer between you and the decisions, and you will carry the vertical from launch into many other markets.