Job Overview

We are looking for a B2C Product Marketing Manager to lead go-to-market strategy and execution for consumer and provider products. This role is responsible for shaping product positioning, driving successful launches, and delivering impactful marketing materials that support business growth.

Key Responsibilities

• Lead strategy and execution of go-to-market plans for new consumer and provider product launches and enhancements
• Develop clear and compelling product messaging, positioning, and naming
• Create marketing materials for individual products and product portfolios
• Partner with stakeholders to understand needs and translate them into effective marketing strategies
• Identify solutions for complex or non-standard marketing challenges
• Serve as a product marketing expert for assigned product lines
• Manage multiple projects with minimal supervision, ensuring timely and hi...