Position Overview
THE ROLE
What you'll be doing
Devise and execute an omnichannel B2B marketing plan focused on lead generation and conversion to meet commercial targets Collaborate with digital teams to design and oversee automated nurture campaigns that maximise lead-to-customer conversion Design and manage a detailed marketing calendar incorporating all B2B campaigns, partnerships, and business-as-usual activities Oversee the development of non-digital brand assets, including sales collateral, brochures, and advertising materials Analyse and report on ROI for all marketing activities, using data-driven insights to shape future strategy and decision-making Manage marketing budgets effectively, ensuring the optimisation of resources to achieve lean but high-impact results Partner cross-functionally with sales and management teams to gather insights and ensure me...