Job Description
In this role, you will lead upper‑funnel B2B marketing initiatives focused on brand building, value proposition, and core messaging for our enterprise client. You will take high‑level brand strategy and creative direction and translate it into clear, compelling execution across digital channels, including website updates, brand and awareness campaigns, and other marketing touchpoints. You will help evolve and document current brand and messaging strategy. Working closely with creative, digital, and performance teams, you will ensure brand consistency across the funnel while aligning upper‑funnel messaging with mid‑ and lower‑funnel product and conversion efforts. This role requires strong cross‑functional collaboration and relationship‑building, as well as the ability to operate independently. You will market to a range of B2B audiences, including small and mid‑size businesses, enterprise clients, and government, healthcare, and education organizations, with an under...