As the Group scales internationally across a diverse business portfolio, we are looking for a resourceful, strategic and hands‑on Group Marketing candidate to lead the global launch of GoAI, drive user acquisition and events, and support ADDX's user acquisition efforts. This role drives the company’s user growth in Group’s businesses and leads worldwide marketing strategies and hands‑on execution. Responsibilities include market research, user acquisition, localised advertising, event activation and global brand consistency.

The incumbent will own the end-to-end international marketing strategy and its execution. This is a hands‑on role for someone who thrives in a fast‑paced, lean environment and can execute independently with the support of external agencies, shifting fluidly between high‑level cross‑border strategy and direct campaign execution. The incumbent will own and execute the full user‑acquisition funnel, driving individual consumer adoption and growth across mark...