Key Responsibilities:

• Lead the commercial strategy to deliver revenue, volume, profit and market share targets.
• Integrate RTM, RGM, and Commercial Execution into a unified commercial roadmap aligned with company priorities.
• Drive commercial performance reviews and ensure execution delivers measurable business impact.
• Optimize RTM models across General Trade, Modern Trade, Food Service and On-Premise.
• Strengthen distribution coverage, customer segmentation, service-level performance, and channel development.
• Lead RGM levers: pricing, promotions, pack-price architecture, mix optimization, and trade investment.
• Ensure strong pricing governance and disciplined D&A management.
• Improve channel and customer profitability through analytics-led decision-making.
• Strengthen execution KPIs, dashboards, and performance routines across all channels.
• Partner with Sales, Marketing, Finance and Supply...