Increase card spending and make FAB the primary bank of choice.
Increase product holding and promote digital adoption.
Drive member satisfaction improved customer retention and NPS.
Drive program awareness and redemptions through seasonal offers and campaigns.
Program Management
Lead the strategic roadmap for FAB Rewards enterprise-wide program cashback co-brand loyalty propositions.
Manage the program parameters and business rules including points accumulation logic accrual rules and partner redemption rates for each customer segment.
Monitor program CVP and drive revenue and cost save initiatives contributing to product P&Ls.
Engage with digital to offer state of the art user interface with enhancements to the customer experience.
Manage vendor interactions and relationship for technical stack deliv...