Role Purpose:

• Responsible to monitor and ensure application for brand visibility across nationwide in line with brand strategy and business objectives.
• Responsible to create brand partnership opportunity and additional value to support national & circle campaign

Key Responsibilities:

Brand Visibility Management

• Monitor and ensure brand visibility roadmap aligned with brand strategy
• Ensure consistent and impactful brand presence across digital, on-ground, and partner channels
• Identify high-impact platforms and touchpoints relevant to Gen Z and youth segments

Partnership & Collaboration Development

• Lead end-to-end partnership lifecycle: sourcing, evaluation, negotiation, execution, and review
• Develop collaboration programs with key partners (OTT, gaming, music, lifestyle, fintech, communities)
• Create scalable part...