Position Overview
An Associate Vice President with a PR specialization for the Integrated Marketing Communications
unit takes a leadership role for key accounts with minimal guidance from seniors or the Business Unit
Lead. Taking an integrated view across clientsβ marketing communications efforts, he/she is able to
provide client counsel and oversee program conceptualization to delivery, while leading and driving
account teams. Additionally, he/she is expected to develop new business, including nurturing
relationships with both existing and potential clients, and the creation and presentation of proposals.
He/she has a role to play in providing coaching, mentoring and guidance to junior staff.
KEY RESPONSIBILITIES
1. Account Management
β’ Manage all aspects of PR and integrated accounts and projects, including planning, execution,
reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to
key client...