**Accountabilities:**

-Brand Strategic Planning:

+ Literacy of Marketing and ICP planning process;
+ Translate corporate brand strategy into local market;

-Competition and Market Assessment:

+ Gain market insights to reflect competitors' activities and strategy;
+ Gain market insights to reflect excellent understanding of the physicians' clinical practice;

-Implementation Excellence:

+ Translate ICP plan into implementable campaigns;
+ Implement impactful campaigns;
+ Develop impactful promotional message and relevant materials according to strategic segmentation;
+ Set effective KPIs to measure campaign success and overall brand strategy;

-In Business Case Literacy:

+ Create business case with reasonable assumptions to support business decision;

-Risk and Opportunity Assessment:

+ Create a complete patient journey model and identify opportunities;
+ Analyze external opportunitie...