**Primary Function**
Drive digital transformation for Abbott Nutrition (ANI) Philippines through developing profound understanding of the digital consumer journey and leverage the digital touchpoints to deliver incremental reach, higher traffic / conversion to e-commerce and level up CRM registration and engagement.

+ Oversee development and execution of annual activation & CRM plans across all brands with clear KPI’s and participate as required in presentations to Abbott senior management.
+ Creates and oversees the execution of end to end consumer journey to maximize consumer lifetime value
+ Leads the tracking & analysis of performance to ensure KPIs are met & initiates corrective measures where necessary

**Major Responsibilities**

**Digital**
To guide the brand teams in development & execution of best in class digital campaigns with clear linkage to E-commerce and CRM to complete consumer journey and achieve / exceed the agreed KPI’s & ROI tar...