Develop the strategy for and execute all local paid online acquisition efforts, including Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn, search engine marketing (SEM), search engine optimisation (SEO), Google Display Network (GDN) and other banner ads, and affiliates.
Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC, etc.).
Manage day-to-day workflow and setup for projects and campaigns across platforms.
Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfil the set objectives.
Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews.
Spearhead relations with account teams working on common accounts to ensure alignment with clients.
Possess the ability to troubleshoot technical i...