The role of the art director in advertising is to add aesthetic value and clarity to an advertising idea. This course explores visual communication theory, how advertising art direction enhances campaigns, adds value, clarity and differentiation in crowded media environments. It integrates communication theory, visualization, and art direction practice as students translate conceptual creative advertising ideas into art-directed executions across various advertising channels and contexts.

Students will also explore social, ethical and environmental issues relevant to art direction, as well as the currency of visual media in contemporary global advertising.

• Teach day‑time classes on art direction and visual communication
• Handle sizeable class sizes and manage assessment marking
• Provide constructive feedback to students within the given timeline
• Work closely under the guidance of the course coordinat...