Associate Director / Director – Qualitative Research

• Location: Fully Remote (UK, US East Coast or Canada considered)

The Opportunity

A strategic insights consultancy is seeking a qualitative-led Associate Director or emerging Director to join its senior team.

The consultancy is a specialist in entertainment, with the majority of work focused on gaming. Direct gaming research experience is strongly preferred; however, candidates from broader entertainment, media, or cultural insight backgrounds with a genuine passion for gaming will be considered.

This is a senior, hands-on role for a confident “hard-core quallie” with strong planning sensibilities, excellent storytelling skills, and the ability to lead complex, strategic projects for US and European clients.

The Role

• Lead end-to-end qualitative research projects, from design through to debrief.
• New game and IP concept...