Overview

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities

1. Goal Setting: Associate Directors set the goals for every client engagement in their pod.
2. Best Practices: Ensure that each client follows best practices across all channels and mediums, including:
   • LTV:CAC modeling
   • Customer Generation
   • Share of SERP
   • Functional Content
3. Breakdown Barriers: Identify moments of approval and support strategists in earning a yes. Ensure roadblocks are addressed in 1x1 conversations and develop action plans to remove obstacles.
4. Accountability: Build structure, create cadence, support proactively, and empower the team with clear and concise communication and expectation setting.