The Associate Director, Loyalty Marketing & CRM oversees the development and execution of Loyalty Marketing and CRM activities for B2C and B2B members, actual and potential. The role is responsible for supporting the growth, engagement, and relevance of the Loyalty Program through strategic marketing, CRM, promotional campaigns, social media, and PR initiatives. 

The candidate will develop and implement Loyalty Marketing and CRM plans, lead loyalty promotions and awareness initiatives, oversee member communication strategies, and support the development of localized market activations to increase loyalty visibility and engagement in key strategic markets. 

The role will work closely with Loyalty Partnerships, Brand, Digital, CRM, Analytics, Operations, Communications, regional teams, and external agencies to ensure consistent and impactful member engagement across channels. 

The objective of ...