Role Summary and Impact

This role sits at the intersection of culture, content, and commerce for one of the world's most iconic prestige beauty brands across the Asia Pacific region. As an Influencer & Content Strategy Lead, you will be the strategic voice on how the brand shows up in culture—shaping influencer strategy, creative direction, and content frameworks that drive real business impact. You won't be managing creators day-to-day. Instead, you'll decide how the brand moves in culture, which creators it should work with, and what content systems will scale. This is a role for someone who thinks in trends but works in outcomes—someone who can connect what's happening on TikTok, Instagram, and YouTube to traffic, search, and conversion.

What You Will Do

Influencer Strategy

• Build and evolve influencer strategies grounded in where culture is heading — not just where it’s been
• Define the right creator mix based on relevance, ...