Position Objective The Associate Director, Digital Marketing is responsible for developing and executing a comprehensive digital marketing strategy, working with our marketing agencies to optimise our advertising campaigns, analysing data from paid media, organic, and other channels, and integrating data with Salesforce CRM to drive insights and improve lead generation strategies. This role requires a strong analytical mindset, a deep understanding of digital advertising, and the ability to work collaboratively with cross-functional teams. Responsibilities 1. Digital Marketing: Develop and implement a digital marketing strategy that aligns with the school's goals, objectives and generate high-quality leads and drive new student enrolments Develop and execute strategies across all digital channels, from paid and performance media, search, marketing automation, email, lead nurturing, publications, website, landing page optimization and more.
Implement and maintain effective Search Eng...